Excellent Marketing Model
3,000
3,000+ distributors
600
600 sales and product managers
10,000
Covering 10,000+ medical institutions in China
10 million level
Over tens of millions of patients served with our products
Multi-dimensional Sales Network Nationwide
Multi-dimensional Sales Network Nationwide
We have a multi-dimensional sales network with more than 3,000 distributors and 600 sales & product managers, supplying Sihuan products to more than 10,000 hospitals and serve tens of millions of patients across the country.
We hold more than 20,000 innovative academic promotion activities a year, and have nearly 70,000 doctor members registered at Sihuan Online Medical Academy. We combine online and offline promotion to create new drivers for Sihuan academic activities.
Regarding core mature products, we actively carry out and deepen evidence-based medical researches on efficacy, safety and new indications with the aim to extend the life cycle of these products. After two years of hard work, some key products have been included in the Clinical Pathway.
We continue to actively expand our mature products into the primary market and penetrate into the untapped market.
At the same time, the company has a professional medical aesthetic sales team and a nationwide medical aesthetic marketing network.
With 50+ direct sales teams and 20+ agent teams, team members from leading pharmaceutical and medical aesthetic companies at country and abroad, and performed key positions in marketing and training, with more than 10 years of experience in the industry
The sales cover 330+ cities, 4,000+ medical beauty institutions, and the coverage rate of the top 500 medical aesthetics institutions reaches 100%.
Strengthen academic promotion and deepen evidence-based medical research
We will continue to hold national professional academic promotion activities, demonstrate and strengthen the recognition by experts and industry, and enhance the market awareness of our brands.
For our core products, we have conducted a number of researches on clinical efficacy and safety. We have actively promoted medical evidences of our products to expedite their inclusion in the “Medical Guide”, “Expert Consensus” and “Clinical Pathway”. At present, all major products of Sihuan have been included in county-level “Interpretation of Clinical Pathway” and “Interpretation of Therapeutic Drugs in Clinical Pathway”.
Seize opportunities to accelerate market expansion
We quickly expand and penetrate more market as potential new drugs enter more provinces via provincial tender process.
We will seize the opportunity of the new provincial medical insurance and expect that our key products will be included in more provincial reimbursement drug lists to further penetrate the market.
In view of the government’s policies on hierarchical healthcare system, we will concentrate our effort on directing our resources to primary healthcare institutions. While striving to secure its position in the high-end market, Sihuan also focuses on the development of small and medium-sized hospitals and community medical institutions in third- and fourth-tier cities.
Strengthen sales and marketing structure by improving marketing capability
We continue to provide comprehensive and systematic training to internal marketing teams and distributors to enhance the overall professionalism of the marketing force and to further improve the efficiency of marketing activities at all levels.
For products going through different stages in their life cycle, we strategically formulate specific goals for them by segmenting the market and exploring their market potentials.
We will gradually build a direct sales team for our key products.