Marketing Sales & Distribution System

Sihuan has a comprehensive and efficient marketing, sales and distribution system, with an extensive reach across China. Our marketing and distribution objectives are:

	To ensure easy access to our products
	To better understand customers’ needs by gathering quality market information from the ground
	To ensure continued affordability of our products by keeping our marketing, sales and distribution
	network lean and efficient
	To optimise returns to our shareholders with maximum sales reach and minimum cost leakage.

Sihuan’s marketing model reaches out directly to the doctors who prescribe our drugs to patients. Our marketing team runs regular seminars and conferences to help these users develop a deep understanding of our drugs, including their efficacy and indications. This enables the doctors to prescribe Sihuan’s drugs with confidence to patients.

Through our regional offices in key areas, we obtain vital market information that helps us to better understand and meet the healthcare needs of the communities we serve.

Both Hainan Sihuan Pharmaceutical Co., Ltd and Shenzhen Sihuan Pharmaceutical Co., Ltd have independent marketing systems and sales channels, each with its own strengths and advantages. At the same time, both share common resources thereby avoiding duplication and wastage. We work in close partnership with trusted distributors who are well-incentivised to promote our products in hospitals across China. This enables us to tap on the marketing strength of committed individuals and deliver our drugs to the market place quickly without having to invest heavily in building a comprehensive retail network.

The result of our marketing and distribution strategies is a robust and efficient sales and marketing system, which covers all pricing levels of the market and reaches every city, province and autonomous region in China.

Today, Sihuan markets an impressive array of products, both cardiocerebral vascular drugs as well as non-cardiocerebral vascular drugs. Some of our products have become well-known brand-name products applied clinically as first-line medication, namely, Kelinao, Anjieli, Chuanqing and Naloxone hydrochloride.