Marketing model

Sihuan Pharmaceutical has a sales model which has been proven to be highly successful and cost-efficient, and has enabled us to rapidly achieve deep market penetration in an effective manner. Our marketing strategy and extensive sales and distribution network are difficult to replicate, and therefore represent a significant competitive advantage.
Our distribution network is managed and supported by an in-house team of over 600 dedicated sales and product managers, the majority of whom hold professional qualifications in medicine and pharmacy. Our product managers are in charge of devising marketing strategies, organizing academic conferences and seminars, and providing product knowledge training for distributors. Our sales managers are responsible for drug biddings, provincial RDL, EDL, or NRCMSL,selecting distributors, monitoring disitributors’ performance, and providing supports and services to distributors as necessary. Our distributors have a deep understanding of their local markets and have established sales channels with local hospitals and physicians, and therefore can effectively promote our products.

Distribution network

SihuanPharmaceutical has an extensive nationwide sales and distribution network of over 3,000 distributors covering all 32 provinces, autonomous regions and cities throughout the PRC. So far, our distribution network has penetrated intoclose to 10,000 hospitals, including 1,000 or approximately 80% of all Class III hospitals, 3,600 or approximately 55% of all Class II hospitals and 5,400 Class I and other hospitals and medical institutions in the PRC. Our distribution network has penetrated into county-level markets in certain densely populated provinces, such as Zhejiang, Guangdong and Henan.

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